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Take an exciting journey, re-visiting this decade of animated advertising.
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Take an exciting journey, re-visiting this decade of animated advertising. This DVD has some of the great production houses of the era such as Jam Handy, U.S. Dept. of Agriculture (Forest Service) and John Sutherland, providing glimpses of the marketing strategies used during the sunrise of motion pictures and the birth of television.
DVD-R NTSC All zones Total running time 1 h 00 approx |
This vintage collection of high quality movie clips is the finest collection of advertising history available, providing a valuable insight in to the marketing strategies implemented during this period. This DVD is a great visual reference and study guide for any student of history, filmmaking or advertising !
SOMETHING FOR NOTHING
This classic Chevrolet advertisement from the Jam Handy production house uses Rube GOLDBERG to prove that we can’t get something for nothing. In other words, they tell us, to get power out of an engine, you have to put fuel in. However, modern engines are designed to conserve fuel & deliver full power on every stroke. GOLDBERG uses animation to explain how fuel is converted to power in the modern automobile engine.
Productions : JAM HANDY Organization
Sponsor : CHEVROLET Motor Company
Year : 1940
Lenght : 8mn47
DRAWING ACCOUNT
This clip is a behind the scenes look at a 1940s animation studio, showing the making of a Chevrolet advertising cartoon. We can see how an animated cartoon is made and what goes on behind the scenes in a modern studio. We are treated to the sight of an animator making a drawing of an automobile engine come to life. This is a great look at how much work went into a single cartoon !
Productions : JAM HANDY Organization
Sponsor : CHEVROLET Division, GM Corp.
Year : 1941
Lenght : 9mn11
JUST IMAGINE
Who knew how complex telephones were in the 1940s ? In this AT&T clip, animated character Tommy Telephone materializes out of a telephone company advertisement to produce a telephone by magic! You will laugh out loud as Tommy puts paper slips marked with names of raw materials into a hopper and grinds out 433 telephone parts !
Productions : HANDY (JAM) Organization
Sponsor : AT&T
Year : 1947
Lenght : 10mn27
Raindrops keep falling on my head ! In the 1940s even the government was making classic animated advertisements! In this clip a delinquent raindrop explains the need for good watershed management. He shows us how everyone can help. The animation is supplemented with live action scenes contrasting results of poor and good watershed management.
Productions : U.S. Dept. of Agriculture, Forest Service
Sponsor : U.S. Dept. of Agriculture, Forest Service
Year : 1948
Lenght : 7mn28
This Lucky Strike cigarette commercial demonstrates the effects of war on the national consciousness. It used stop-motion animation to show cigarettes marching like our proud American soldiers. Beyond the historical significance of screening cigarette ads, the commercial itself is interesting in that it would have taken an enormous amount of time and effort to do the animation for this 1 minute advertisement!
Productions : JAM HANDY Organization
Sponsor : American Tobacco Company
Year : 1948
Lenght : 1mn01
Yet another classic Lucky Strike ad, featuring stop-motion animation of square-dancing cigarettes! The square dancing cigarettes, the INSANE jingle and the whole production level is truly amazing. If cigarettes were still allowed on television today would Lucky Strikes be in a mosh pit ? Just something to consider...
Productions : JAM HANDY Organization
Sponsor : American Tobacco Company
Year : 1948
Lenght : 1mn01
This Harding College animated short defines the profit motive and dramatizes the part it has played in the economic development of America. It stars Freddie FUDSIE, a lazy soap maker, who just wants to go fishing. He invents bar soap, makes some money, and is about to retire in peace and quiet when the sexy female Profit Motive walks by and Freddie, who suddenly needs more money to win her affection, never sees a fishing hole again !
Productions : SUTHERLAND Productions, Inc.
Sponsor : Harding College
Year : 1948
Lenght : 8mn33
Another Harding College gem, this theatrical cartoon was produced to create a deeper understanding of what has made America the finest place in the world to live. Joe, who wears overalls and talks with a pseudo-Brooklyn accent, is king of the workers of the world because the machinery in his factory multiplies strength and efficiency. This is part of the American way of doing things, the narrator tells us.
Productions : SUTHERLAND Productions, Inc.
Sponsor : Harding College
Year : 1949
Lenght : 9mn26
DVD-R NTSC All zones Total running time 1 h 00 approx |
